We have over 100 years of combined small business experience. In this time, we have successfully helped launch, develop, expand and manage many SME’s –during which we have built up an empirical knowledge, people connections and a suite of best practices which work.
In the last few years, we have assisted with the development of new brands, existing brands in their target markets and through the pooling of our combined experience and resources, BWC Group continues to assist new and existing SME's to expand their market, increase sales and ultimately, assist in unlocking greater shareholder value.
With a deep understanding and appreciation for Brand Value, BWC also focuses on providing a Brand Safety suite of managed Services. This managed service is based on the world leading CYABRA software system. Our Brand Safety Services help solve the threat of disinformation and deepfakes for existing and new brands. Online platforms were created to connect people, but this can come with a heavy price. Using our Brand Safety suite of CYABRA tools, BWC helps solve the threat of fake news for brands and the public sector. The company provides software, analytical and reporting services, which identifies bad actors online, and mitigates the threats in real-time.
Target Markets
In today’s economy it is becoming increasingly necessary for companies to expand globally in order to survive; but to do so successfully, the preparation of strategic marketing and sales activities are essential.
This is particularly true in the professional or business services industry – one of the fastest growing components in world trade. As a dedicated and focused organisation, BWC is focussed on the development and safety of new and existing brands. BWC is well geared to provide niche business consulting, marketing, sales and brand development and safety services to its selected target market.
BWC is specifically geared to meet the needs of the product and service provider who is looking for the necessary information to access foreign and new markets and who;
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Understands the value of strategic planning for its cost-effectiveness with respect to avoiding mistakes;
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Needs to identify the right partners and/or alliances in order to succeed in a new environment;
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Faces the challenges of marketing intangibles, characterized by the need to raise awareness and demonstrate credibility;
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Values sensitivity to cultural differences which can affect the bottom line;
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Chooses to outsource preparatory work due to limited internal staff and/or expertise, thereby making the process time-efficient.
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has a need to protect and ensure ongoing protection of its Brand
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has a need to solve the threat of disinformation and deepfakes for existing and new brands
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requires confidentiality.
Strategic planning prior to expanding internationally is critical to success. BWC can make your next venture both time and cost effective by helping your business grow through successful expansion into new and existing markets, coupled to the re-engineering of critical sales, marketing and business systems.
BWC was formed on the ideology that businesses and brands often reach their true potential when the visionaries and their management focus on the product – and bring in support to assist with expansion into new territories. In this constantly evolving business world - BWC was formed to leverage our Global relationships, Business support systems and experience - leaving you to focus on what you do best. Develop, grow and incubate.
